COVID-19 has changed the way most companies conduct business. The key to growth in this environment is adapting to the new normal. I outline four areas to focus on that build on the notion of the new normal and get your growth back on track.
"The Long, Unhappy History of Working From Home" was the title of a recent article in the New York Times. The article described that while most companies have had to go virtual during the pandemic, the ones with the right culture have really cap
Attitude is reflected in everything you do with your small business, from how you treat your employees, to how you deal with customers, to how you view and treat yourself. In essence, attitude “drives the bus” when it comes to running your bus
Customers are what drive your business. Not revenue. Not product. Not even great people. But, in your passion for your business strategy or product, do you, often, overlook or downplay the most important part of your business - the customer relationship?
A company's culture is built on the business values upon which the company operates, usually, the owner's values. Culture evolves much from the attitudes and philosophies used to direct the company - less from what is said, more from what is done.
Sales success comes from doing the right things that make customers want to do business with you. But like with spiritual success there's also some wrong things that can prevent that success. I call them the “Seven Deadly Sins of Selling.”
Business growth is the yardstick most businesses use to measure their success. But, it's more than just beating last year's numbers. Or some arbitrary targets. It has to be well thought out, with a solid rationale and plan.
While getting a new customer is always an objective, keeping that relationship through every single touch point is a process. Customer loyalty is the result. Here are six guidelines for how to create customer loyalty from your very first interaction.
Managing a small business, especially its growth, is never an easy task. But, for entrepreneurs, it's when facing adversity that your ability to lead your company and your team, is most challenged. Assisted by Lego's experience, 6 lessons to apply