Business growth is the yardstick most businesses use to measure their success. But, it's more than just beating last year's numbers. Or some arbitrary targets. It has to be well thought out, with a solid rationale and plan.
While getting a new customer is always an objective, keeping that relationship through every single touch point is a process. Customer loyalty is the result. Here are six guidelines for how to create customer loyalty from your very first interaction.
Managing a small business, especially its growth, is never an easy task. But, for entrepreneurs, it's when facing adversity that your ability to lead your company and your team, is most challenged. Assisted by Lego's experience, 6 lessons to apply
Successful selling is never easy. You have to have the right product for a target market; with the right team, and the right sales process that works in that market. And the critical point - to be successful - all three have to be in sync.
Every small business needs an operating plan to guide it. It's like the GPS for your business. Here are 5 ways to develop a workable operating plan that helps your business get from here to there, whether for the next 30 days or the next 3 years.
You build a business by acquiring customers and driving revenue. That's about selling, which is about creating and delivering value. Many think all that's needed is to present them, send a proposal and the sale is theirs. Not today, and maybe not
You're not going to go undefeated in your business. All entrepreneurs suffer defeats, failures, setbacks. It's how you rebound, learn and grow from them that makes the difference in small business success. Here are six action steps that can help .
Small businesses need excitement and passion to keep their business fresh. The “Fireworks” to create that can't be one or two big events to keep people motivated and excited and get the best out of the business. It takes way more.
All entrepreneurs want to grow their business, but growth is not inevitable. What got you here, won't get you there. You need to perform better. To do that requires change. Not just any change, but change driven by the desire to continually improve.
Entrepreneurs, take lessons from big companies about how to do (or not do) certain things. When it comes to customer service, United Airlines has provided a treasure trove of lessons for small business owners. Not necessarily to follow, but to learn from!