Like the song, "How Do You Keep the Music Playing," entrepreneurs always want their company to grow but, at the same time, they want to keep it fresh and not lose that start-up spirit. But how do you keep that entrepreneurial music playing?
Staying on top of your market, the target customers you serve and the way in which you deliver (or they expect) your product or service is critical to your success. That requires you to constantly be assessing that market.
Anybody with kids knows the toughest question they ask you always begins with "why." Where there's a problem, understanding "why" the problem exists, puts you on the path to solving it. For entrepreneurs there isn't a more important question to ask.
A very Zen-like expression, don't you think? Zen emphasizes the attainment of enlightenment and wisdom gained through direct insight. And that is exactly what you need to build a market and create and sustain successful customer relationships.
Sales are what makes or breaks a small business. Yet many entrepreneurs, especially those who are the product gurus in their company, never fully grasp their importance or the process that drives them. Sales are not just a function of a good product.
Strategic partnerships are more than simply two companies working together. Like dancing, it requires "chemistry" between the partners and that each partner know their particular "steps," role and timing in the "dance."
Surely, that phrase from "The Godfather" conjures up a particular vision in your mind. But, for entrepreneurs, they should think of it as the way they do business with customers, employees and supplies. Under promising, over delivering.
Regardless of glitzy campaigns, attempts to create videos that can go viral, no matter how many likes you have on Facebook or followers on Twitter, the ultimate purpose and very reason for the very existence of marketing is to generate qualified leads.
Success is often a two-edged sword. With it comes the fruits of your labors. But also, with it comes the necessity to deliver on that success. Every entrepreneur dreams of success. But few truly plan for it.
Virtually, every entrepreneur says they are a "customer-driven" company. But often their actions speak far louder than their words. Wherever you are in your growth cycle, your actions dictate how important customers REALLY are to your small business.