BUILDING VALUE - IT’S ALL ABOUT SOLIDIFYING YOUR CULTURE AND EXECUTING ON YOUR GROWTH PLANSIn this talk we’ll show you how building value starts with a culture that attracts and keeps great employees and emphasizes teamwork and accountability. That starts with some smart hiring and creating an environment of mutual trust and respect. It continues with showing you how to hold employees accountable by specifically defining their roles and responsibilities and giving them the authority to carry them out; encouraging risk-taking; communicating constantly, and above all else, making fun a major part of that culture.
Then we’ll talk about how that helps you facilitate and maintain a loyal customer base by making every customer feel like “they are your only customer;” by communicating constantly, and getting employees to embrace a “customers pay our salaries” attitude. Then, we’ll show you the importance in all of this of making customer service a critical and a respected function within the company.
Further, we’ll talk about the significance of continually reinforcing that culture and growing that customer base that really builds value. That means providing as much incentive to your sales team to not only grow the existing customer base, but expand it as well. Finally, it’s giving customers a “voice” in product development and customer service…and listening and building on that feedback.